Our Family

We’re a close-knit team of Producers, Partners and Problem Solvers. Some of us are siblings, some of us just feel like it. What unites us all is shared passion for hard work and delivering projects with professionalism, kindness and humour.

  • Sister & Founder

    Founded in 2022 by Executive Producer Alexandra Tusder - a Sister in every sense - Sister Projects was built on the belief that the best work happens when there’s trust, support, and a little bit of family magic. With over a decade of experience producing globally across the UK, Hong Kong, and USA, Alex brings sharp attention to detail, unshakable calm, and a contagious energy to every project. She’s the heart of the company - nurturing long-standing relationships and building new ones with care, clarity, and creativity.

  • Producer

    Gabby is our powerhouse Producer and a cornerstone of the Sister Projects family. A lifelong friend of Alex's since their school days, Gabby brings a deep sense of loyalty, humour, and calm to everything she turns her attention to. With a sharp eye for detail and a natural talent for making the complex feel effortless, she keeps projects moving smoothly - with heart, care, and a touch of magic.

  • Brother & Account Director

    Jono is our resident Brother and the driving force behind new business at Sister Projects. With a background in artist representation, production and years of experience building meaningful creative partnerships, he brings a thoughtful, human approach to connecting clients with our work.

  • Production Assistant

    Thai is our brilliant Production Assistant and the longest-standing member of the Sister Projects team. Wise beyond her years, she brings diligence, kindness, and an unshakable work ethic to every project. Beloved by clients and crew alike, Thai is often the quiet force, always one step ahead, and always delivers with grace.

Our Partners

We’re lucky to collaborate with a brilliant range of brands, agencies, and individuals. Some household names, some hidden gems.

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